{"id":26377,"date":"2024-09-11T17:50:07","date_gmt":"2024-09-11T17:50:07","guid":{"rendered":"http:\/\/cf3fcf38-1857-4d6a-8792-3f2c3ef947b212"},"modified":"2024-09-11T17:50:07","modified_gmt":"2024-09-11T17:50:07","slug":"adobe-previews-ai-video-tools-that-arrive-later-this-year","status":"publish","type":"post","link":"https:\/\/wp.worldtechguide.net\/adobe-previews-ai-video-tools-that-arrive-later-this-year\/","title":{"rendered":"Adobe previews AI video tools that arrive later this year"},"content":{"rendered":"

On Wednesday, Adobe unveiled<\/span> Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Echoing AI salesmanship found elsewhere in the tech industry<\/span>, Adobe frames it all as supplementary tech that \u201chelps take the tedium out of post-production.\u201d<\/p>\n

Adobe describes its new Firefly-powered text-to-video, Generative Extend (which will be available in Premiere Pro) and image-to-video AI tools as helping editors with tasks like \u201cnavigating gaps in footage, removing unwanted objects from a scene, smoothing jump cut transitions, and searching for the perfect b-roll.\u201d The company says the tools will give video editors \u201cmore time to explore new creative ideas, the part of the job they love.\u201d (To take Adobe at face value, you\u2019d have to believe employers won\u2019t simply increase their output demands from editors once the industry has fully adopted these AI tools. Or pay less. Or employ fewer people. But I digress.)<\/p>\n

Firefly Text-to-Video lets you \u2014 you guessed it \u2014 create AI-generated videos from text prompts. But it also includes tools to control camera angle, motion and zoom. It can take a shot with gaps in its timeline and fill in the blanks. It can even use a still reference image and turn it into a convincing AI video. Adobe says its video models excel with \u201cvideos of the natural world,\u201d helping to create establishing shots or b-rolls on the fly without much of a budget.<\/p>\n

For an example of how convincing the tech appears to be, check out Adobe\u2019s examples in the promo video:<\/p>\n

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Although these are samples curated by a company trying to sell you on its products, their quality is undeniable. Detailed text prompts for an establishing shot of a fiery volcano, a dog chilling in a field of wildflowers or (demonstrating it can handle the fantastical as well) miniature wool monsters having a dance party produce just that. If these results are emblematic of the tools\u2019 typical output (hardly a guarantee), then TV, film and commercial production will soon have some powerful shortcuts at its disposal \u2014 for better or worse.<\/p>\n

Meanwhile, Adobe\u2019s example of image-to-video begins with an uploaded galaxy image. A text prompt prods it to transform it into a video that zooms out from the star system to reveal the inside of a human eye. The company\u2019s demo of Generative Extend shows a pair of people walking across a forest stream; an AI-generated segment fills in a gap in the footage. (It was convincing enough that I couldn\u2019t tell which part of the output was AI-generated.)<\/p>\n

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Adobe<\/span><\/figcaption><\/p>\n<\/figure>\n

Reuters<\/em> reports<\/span> that the tool will only generate five-second clips, at least at first. To Adobe\u2019s credit, it says its Firefly Video Model is designed to be commercially safe and only trains on content the company has permission to use. \u201cWe only train them on the Adobe Stock database of content that contains 400 million images, illustrations, and videos that are curated to not contain intellectual property, trademarks or recognizable characters,\u201d Adobe\u2019s VP of Generative AI, Alexandru Costin, told Reuters<\/em>. The company also stressed that it never trains on users\u2019 work. However, whether or not it puts its users out of work is another matter altogether.<\/p>\n

Adobe says its new video models will be available in beta later this year. You can sign up for a waitlist<\/span> to try them.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Echoing AI …<\/p>\n","protected":false},"author":1,"featured_media":26378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"hashtags":[],"class_list":["post-26377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","has-thumb","has-featured"],"_links":{"self":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/26377"}],"collection":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/comments?post=26377"}],"version-history":[{"count":0,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/26377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media\/26378"}],"wp:attachment":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media?parent=26377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/categories?post=26377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/tags?post=26377"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/hashtags?post=26377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}