{"id":25030,"date":"2024-06-01T06:10:07","date_gmt":"2024-06-01T06:10:07","guid":{"rendered":"http:\/\/ef2caa08-b517-417f-a97d-06438728101e12"},"modified":"2024-06-01T06:10:07","modified_gmt":"2024-06-01T06:10:07","slug":"meta-says-the-future-of-facebook-is-young-adults-again","status":"publish","type":"post","link":"https:\/\/wp.worldtechguide.net\/meta-says-the-future-of-facebook-is-young-adults-again\/","title":{"rendered":"Meta says the future of Facebook is young adults (again)"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/wp.worldtechguide.net\/wp-content\/uploads\/2024\/06\/meta-says-the-future-of-facebook-is-young-adults-again.png\" class=\"ff-og-image-inserted\"><\/div>\n<p>When you think of the 20-year-old social network that is Facebook, its popularity among \u201cyoung adults\u201d is <span class=\"waslinkname\"><ins>probably not<\/ins><\/span> what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.<\/p>\n<p>In <span class=\"waslinkname\"><ins>an update<\/ins><\/span> from Tom Alison, who heads up the Facebook app for Meta, he says that the service is shifting to reflect an \u201cincreased focus on young adults\u201d compared with other users. \u201cFacebook is still for everyone, but in order to build for the next generation of social media consumers, we\u2019ve made significant changes with young adults in mind,\u201d he wrote.<\/p>\n<p>If any of this sounds familiar, it\u2019s because Meta executives have been trying to win over \u201cyoung adults\u201d for years in an effort to better compete with TikTok. Mark Zuckerberg said almost <span class=\"waslinkname\"><ins>three years<\/ins><\/span> ago that he wanted to make young adults the company\u2019s \u201cNorth Star.\u201d And Alison and Zuckerberg have both been talking about the Facebook app\u2019s pivot to a <span class=\"waslinkname\"><ins>discovery-focused<\/ins><\/span> feed rather than one based on users\u2019 connections.<\/p>\n<p>That shift is now well underway. Alison said that the company\u2019s AI advancements have already improved recommendations for Reels and feed, and that \u201cadvanced recommendations technology will power more products\u201d over the next year. He added that private sharing among users is also on the rise, with more users sharing video (though no word on the <span class=\"waslinkname\"><ins>once-rumored<\/ins><\/span> plan to bring messaging back into the main app).<\/p>\n<p>Notably, Alison\u2019s note makes no mention of the \u201cmetaverse,\u201d which Zuckerberg also once saw as a central part of the company\u2019s future. Instead, he says that \u201cleaning into new product capabilities enabled by AI\u201d is a significant goal, along with luring younger users. That\u2019s also not surprising, given that Meta and Zuckerberg have recently tried <span class=\"waslinkname\"><ins>to rebrand <\/ins><\/span>some of the company\u2019s metaverse ambitions as AI advancements.<\/p>\n<p>But it\u2019s also not clear how successful Meta will be in its efforts to win over young adults. Though Alison says Facebook has seen \u201cfive quarters of healthy growth in young adult app usage in the US and Canada,\u201d with 40 million young adult daily active users, that\u2019s still a relatively small percentage of the 205 million daily US Facebook users the company reported in February, the last time it would break out user numbers for the app.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of the 20-year-old social network that is Facebook, its popularity among \u201cyoung adults\u201d is probably not what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic. In an update from &hellip;<\/p>\n","protected":false},"author":1,"featured_media":25031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"hashtags":[],"class_list":["post-25030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","has-thumb","has-featured"],"_links":{"self":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/25030"}],"collection":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/comments?post=25030"}],"version-history":[{"count":0,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/25030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media\/25031"}],"wp:attachment":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media?parent=25030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/categories?post=25030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/tags?post=25030"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/hashtags?post=25030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}