{"id":24024,"date":"2023-10-23T15:00:11","date_gmt":"2023-10-23T15:00:11","guid":{"rendered":"http:\/\/107321485"},"modified":"2023-10-23T15:00:11","modified_gmt":"2023-10-23T15:00:11","slug":"apple-caught-by-surprise-in-generative-ai-boom-to-spend-1-billion-per-year-to-catch-up-report","status":"publish","type":"post","link":"https:\/\/wp.worldtechguide.net\/apple-caught-by-surprise-in-generative-ai-boom-to-spend-1-billion-per-year-to-catch-up-report\/","title":{"rendered":"Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/wp.worldtechguide.net\/wp-content\/uploads\/2023\/10\/apple-caught-by-surprise-in-generative-ai-boom-to-spend-1-billion-per-year-to-catch-up-report.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><span class=\"HighlightShare-hidden\"><\/span><\/p>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-107299896\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>Apple CEO Tim Cook takes a dip in the crowd after the presentation of the new iPhone 15.&nbsp;<\/p>\n<p>Christoph Dernbach | Picture Alliance | Getty Images<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p><span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><span class=\"waslinkname\">Apple<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> is on track to spend $1 billion per year on developing its generative artificial intelligence products, <span class=\"waslinkname\">Bloomberg reported<\/span>.<\/p>\n<p>The spending comes as the company plays catch-up to some competitors who have already debuted new AI products and features, such as <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-3\"><span class=\"waslinkname\">Google<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span>, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-4\"><span class=\"waslinkname\">Microsoft<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> and <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-5\"><span class=\"waslinkname\">Amazon<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span>, according to the report Sunday.<\/p>\n<p>Apple uses AI in its products but hasn&#8217;t launched a generative AI product along the lines of OpenAI&#8217;s ChatGPT or Google Bard. Instead, Apple&#8217;s AI is used for things like improving photos and autocorrecting text.<\/p>\n<p>So far, Apple has built its own large language model, or LLM, framework, known as Ajax, as well as a rumored chatbot, known internally as Apple GPT, Bloomberg said. Neither has been incorporated into its products yet.<\/p>\n<p>The company is reportedly looking to integrate AI into Siri, Messages and Apple Music. For the latter, Apple would use AI to create auto-generated playlists like Spotify does via <span class=\"waslinkname\">its partnership with OpenAI<\/span>. The company is also exploring using AI in Xcode to assist app developers, according to the report.<\/p>\n<p>The Apple executives leading the AI initiatives are John Giannandrea, SVP of machine learning and AI strategy; Craig Federighi<strong>, <\/strong>SVP of software engineering; and Eddy Cue, head of services, Bloomberg reported.<\/p>\n<p>An Apple spokesperson wasn&#8217;t immediately available for comment.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook takes a dip in the crowd after the presentation of the new iPhone 15.&nbsp; Christoph Dernbach | Picture Alliance | Getty Images Apple is on track to spend $1 billion per year on developing its generative artificial intelligence products, Bloomberg reported. The spending comes as the company plays catch-up to some &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"hashtags":[],"_links":{"self":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/24024"}],"collection":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/comments?post=24024"}],"version-history":[{"count":0,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/24024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media\/24025"}],"wp:attachment":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media?parent=24024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/categories?post=24024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/tags?post=24024"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/hashtags?post=24024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}