{"id":22579,"date":"2023-02-25T22:20:05","date_gmt":"2023-02-25T22:20:05","guid":{"rendered":"http:\/\/0be1d2a8-bc83-43f2-81f1-b11add4dc23f12"},"modified":"2023-02-25T22:20:05","modified_gmt":"2023-02-25T22:20:05","slug":"apples-latest-hire-could-mean-more-ads-are-coming-to-tv","status":"publish","type":"post","link":"https:\/\/wp.worldtechguide.net\/apples-latest-hire-could-mean-more-ads-are-coming-to-tv\/","title":{"rendered":"Apple\u2019s latest hire could mean more ads are coming to TV+"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/wp.worldtechguide.net\/wp-content\/uploads\/2023\/02\/apples-latest-hire-could-mean-more-ads-are-coming-to-tv.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div>\n<p>An ad-supported Apple TV+ tier is starting to look all but inevitable. According to <span class=\"waslinkname\"><em><ins>The Information<\/ins><\/em><\/span>, Apple recently hired Lauren Fry, a former ad tech executive, \u201cto help build a video advertising business\u201d for its streaming service. Before her most recent stint at digital advertising firm <span class=\"waslinkname\"><ins>Simulmedia<\/ins><\/span>, Fry held ad sales roles at AT&amp;T and Comcast.&nbsp;<\/p>\n<p>Bringing more ads to Apple TV+ would fall in line with some of Apple\u2019s more recent actions. Toward the end of last year, the company began <span class=\"waslinkname\"><ins>displaying additional ads within the App Store<\/ins><\/span>, a move that could be a precursor to <span class=\"waslinkname\"><ins>search ads appearing in Apple Maps<\/ins><\/span> and other first-party software. It\u2019s worth noting before Fry\u2019s hiring, Apple was already showing ads alongside <span class=\"waslinkname\"><ins>Major League Baseball games<\/ins><\/span>. In November, <em>Bloomberg<\/em> also reported Apple was building a live tv ad network to support its <span class=\"waslinkname\"><ins>10-year deal with Major League Soccer<\/ins><\/span>. As <em>The Information<\/em> points out, an ad-supported tier would be the most straightforward way for Apple to bring more ads to TV+. A handful of other streaming platforms, including <span class=\"waslinkname\"><ins>Netflix<\/ins><\/span> and <span class=\"waslinkname\"><ins>Disney+<\/ins><\/span>, already offer such tiers to customers as they\u2019re an easy way for those services to broaden their subscriber base.<\/p>\n<p><span id=\"end-legacy-contents\"><\/span><\/div>\n<p><em>All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An ad-supported Apple TV+ tier is starting to look all but inevitable. According to The Information, Apple recently hired Lauren Fry, a former ad tech executive, \u201cto help build a video advertising business\u201d for its streaming service. Before her most recent stint at digital advertising firm Simulmedia, Fry held ad sales roles at AT&amp;T and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":22580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"hashtags":[],"_links":{"self":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/22579"}],"collection":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/comments?post=22579"}],"version-history":[{"count":0,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/22579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media\/22580"}],"wp:attachment":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media?parent=22579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/categories?post=22579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/tags?post=22579"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/hashtags?post=22579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}