{"id":22486,"date":"2023-01-30T19:14:56","date_gmt":"2023-01-30T19:14:56","guid":{"rendered":"http:\/\/955161f6-1a5f-47e5-9dfe-f96442e87b1d12"},"modified":"2023-01-30T19:14:56","modified_gmt":"2023-01-30T19:14:56","slug":"nothing-phone-2-to-launch-in-us-later-this-year","status":"publish","type":"post","link":"https:\/\/wp.worldtechguide.net\/nothing-phone-2-to-launch-in-us-later-this-year\/","title":{"rendered":"Nothing Phone 2 to launch in US later this year"},"content":{"rendered":"
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Nothing\u2019s Carl Pei has confirmed the upcoming Phone 2 will launch in the US later this year. The CEO and co-founder described the 2023 flagship as \u201cmore premium\u201d than the Nothing Phone 1, which Engadget saw as \u201can impressive debut\u201d in our review<\/span>.<\/p>\n
Pei dropped several tidbits in an interview<\/span> with Inverse<\/em>. First, he says the Ear 1 earbuds\u2019<\/span> US launch was a barometer for US demand. \u201cWe\u2019re really excited about the US market because it\u2019s a big country,\u201d said Pei. \u201cIf you look at our earbuds sales, about one-third comes from the US. And by not launching our phone in the US, we\u2019re leaving potentially a third of the volume on the table.\u201d Pei describes the Phone 2\u2019s US launch as Nothing\u2019s top priority this year.<\/p>\n
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Pei suggests declining smartphone sales<\/span> indicate the US market is ripe for innovation. \u201cFrom a business point of view, [Apple and Samsung] shouldn\u2019t go very niche and try something completely different because they might alienate current users. That\u2019s where smaller companies like us can come in and try and do something different. It\u2019s not that we\u2019re smarter or that they can\u2019t, but it just doesn\u2019t make sense for them to do it.\u201d However, although stagnation may play a part, the biggest reasons for the nosedive have likely been supply-chain problems<\/span>, inflation and an unpredictable economy.<\/p>\n