{"id":22486,"date":"2023-01-30T19:14:56","date_gmt":"2023-01-30T19:14:56","guid":{"rendered":"http:\/\/955161f6-1a5f-47e5-9dfe-f96442e87b1d12"},"modified":"2023-01-30T19:14:56","modified_gmt":"2023-01-30T19:14:56","slug":"nothing-phone-2-to-launch-in-us-later-this-year","status":"publish","type":"post","link":"https:\/\/wp.worldtechguide.net\/nothing-phone-2-to-launch-in-us-later-this-year\/","title":{"rendered":"Nothing Phone 2 to launch in US later this year"},"content":{"rendered":"
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Nothing\u2019s Carl Pei has confirmed the upcoming Phone 2 will launch in the US later this year. The CEO and co-founder described the 2023 flagship as \u201cmore premium\u201d than the Nothing Phone 1, which Engadget saw as \u201can impressive debut\u201d in our review<\/span>.<\/p>\n

Pei dropped several tidbits in an interview<\/span> with Inverse<\/em>. First, he says the Ear 1 earbuds\u2019<\/span> US launch was a barometer for US demand. \u201cWe\u2019re really excited about the US market because it\u2019s a big country,\u201d said Pei. \u201cIf you look at our earbuds sales, about one-third comes from the US. And by not launching our phone in the US, we\u2019re leaving potentially a third of the volume on the table.\u201d Pei describes the Phone 2\u2019s US launch as Nothing\u2019s top priority this year.<\/p>\n

<\/span><\/p>\n

Pei suggests declining smartphone sales<\/span> indicate the US market is ripe for innovation. \u201cFrom a business point of view, [Apple and Samsung] shouldn\u2019t go very niche and try something completely different because they might alienate current users. That\u2019s where smaller companies like us can come in and try and do something different. It\u2019s not that we\u2019re smarter or that they can\u2019t, but it just doesn\u2019t make sense for them to do it.\u201d However, although stagnation may play a part, the biggest reasons for the nosedive have likely been supply-chain problems<\/span>, inflation and an unpredictable economy.<\/p>\n

\"SAN
Carl Pei in 2019.<\/figcaption>

Steve Jennings via Getty Images<\/p>\n<\/figure>\n

Pei says red tape was the main reason Nothing didn’t launch<\/span> the Phone 1 in the US. American carriers demand Android manufacturers comply with various adaptations and preinstalled apps, which takes significant resources. But the company\u2019s rapid growth and proven ability to move volume has given it leverage. \u201cWhen you make a smartphone for the US, you need to work with the carriers on certification and adapting some of their features into your OS,\u201d he said. \u201cWe didn\u2019t have the resources for that before, and now we do,\u201d Pei adds that Nothing has grown from 200 employees in 2021 to 400 today.<\/p>\n

Although Pei doesn\u2019t spill many secrets about the Phone 2, he hints at a higher-end design than its predecessor. \u201cWe\u2019re developing a smartphone that\u2019s more premium than the Nothing Phone 1, and software will be a big focus area for us.\u201d However, he stresses that the Phone 1 was also a flagship handset. \u201cMobile chipsets have really improved over the last seven to nine years. That\u2019s why I want to avoid calling the Phone 2 a flagship because that would mean that the Phone 1 was not a flagship. Within our own portfolio of smartphones, the Phone 1 was very much a flagship in terms of the amount of care we put into the product. That\u2019s why I used the word \u2018premium\u2019 [to describe the Phone 2] instead, which signifies that it\u2019s a more premium step up, but it\u2019s still a flagship just like the Phone 1.\u201d<\/p>\n<\/div>\n

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nothing\u2019s Carl Pei has confirmed the upcoming Phone 2 will launch in the US later this year. The CEO and co-founder described the 2023 flagship as \u201cmore premium\u201d than the Nothing Phone 1, which Engadget saw as \u201can impressive debut\u201d in our review. Pei dropped several tidbits in an interview with Inverse. First, he says …<\/p>\n","protected":false},"author":1,"featured_media":22487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"hashtags":[],"_links":{"self":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/22486"}],"collection":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/comments?post=22486"}],"version-history":[{"count":0,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/posts\/22486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media\/22487"}],"wp:attachment":[{"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/media?parent=22486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/categories?post=22486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/tags?post=22486"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/wp.worldtechguide.net\/wp-json\/wp\/v2\/hashtags?post=22486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}