An ad-supported Apple TV+ tier is starting to look all but inevitable. According to , Apple recently hired Lauren Fry, a former ad tech executive, “to help build a video advertising business” for its streaming service. Before her most recent stint at digital advertising firm , Fry held ad sales roles at AT&T and Comcast.
Bringing more ads to Apple TV+ would fall in line with some of Apple’s more recent actions. Toward the end of last year, the company began , a move that could be a precursor to and other first-party software. It’s worth noting before Fry’s hiring, Apple was already showing ads alongside . In November, Bloomberg also reported Apple was building a live tv ad network to support its . As The Information points out, an ad-supported tier would be the most straightforward way for Apple to bring more ads to TV+. A handful of other streaming platforms, including and , already offer such tiers to customers as they’re an easy way for those services to broaden their subscriber base.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.